Work on the tone of your groom-geared articles.
Disclaimer: I'm a bride. But I've been browsing the articles intended for grooms, knowing that my fiance would be open to reading them if I sent them to him, and I've honestly been pretty surprised by the tone in which most of them are written. There are way too many references to "how to earn points" with the bride-to-be during wedding planning so "you can doze off to the rest," there was the obnoxious term "ball and chain" in one, and reminding the groom to "take it like a man" and not to be a "loser."
This is problematic. The stereotypes confirmed in these articles are harmful to both men and women. They are written so that men are told they aren't supposed to care about details of the wedding, and warned about the emotional instability of the women they are about to marry. Brides-to-be are made out to be ticking time bombs that grooms should tiptoe around so as to avoid setting them off. The assumption that grooms suffer the whole way through wedding planning, and will somehow also suffer via being married, is ridiculous--more often than not, he's the one who asked in the first place! Please stop perpetuating harmful stereotypes. Making titles of certain sections referencing sports or "manly" activities could be funny and relatable, but mostly it comes across as condescending and like the authors are dumbing things down. Men are not big dumb animals who can't figure out the difference between two types of flowers or different shades of off-white, and women aren't bizarre creatures who inconsolably cry for what seems to be no reason just because they've taken on the label of "bride."
Give men and grooms a little more credit. Write better articles for them.
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